Your logo appears on your website, shop sign, business cards, packaging and social media. A strong logo makes your business look professional and memorable – a weak one can make even a great company look amateur. Follow these logo design tips to get a logo that works for years.
1. Keep It Simple
The most recognisable logos are simple. A clean shape and clear text work at every size – from a large banner to a small app icon.
2. Make It Work in One Colour
Your logo should look good in black and white as well as in colour. Many uses – stamps, engraving, embroidery, fax and newspaper ads – need a single-colour version.
3. Choose Colours With Meaning
Colours create feelings: blue suggests trust, green growth or health, red energy, black luxury. Choose two or three colours that fit your industry and your customers.
4. Pick Readable Fonts
Avoid trendy fonts that are hard to read or will look dated in a few years. If you work in Saudi Arabia or the UAE, plan an Arabic version of your logo from the start.
5. Think About Where It Will Be Used
- Website header and favicon
- Social media profile pictures (usually round)
- Business cards, letterheads and invoices
- Product packaging, labels and tags
- Signboards and vehicles
6. Avoid Common Mistakes
- Copying another company's logo or using free clip art
- Too many details, colours or effects
- Designing only for a screen, without testing in print
- Receiving only a JPG file – you also need vector files (AI, SVG, PDF)
7. Build a Simple Brand Guide
Write down your logo versions, colours and fonts so everything you create – from social posts to brochures – looks consistent.
Get a Professional Logo
Our designers create original logos and complete brand identities with all the files you need, following these logo design tips. See our graphic designing service, view our work in the portfolio, or request a free quote.